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With the ambiguity around the future of cookies, Penske Media Corporation (PMC) wanted to be certain what its next move was regarding a first-party data solution. PMC is a global media company serving audiences across 30+ brands such as Variety, Rolling Stone and SXSW. Because PMC has multiple brands, there were many data silos, and marketers had no strategy to productize first-party data. Centralizing and warehousing the user data is vital for an online publisher like PMC. Due to its massive unknown audience (95% of them […]
Daily Search Forum Recap: September 13, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced a new core update yesterday and so far and early on…
