Google’s John Mueller, once again, said that for SEO purposes, for ranking in Google purposes, you do not need to worry about your site’s bounce rate. John said this on Reddit “Google doesn’t use that for SEO, so if you’re focused on SEO, you can ignore that.”
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YouTube is testing shopping and affiliate features in Shorts
YouTube is testing shopping features and an affiliate program for Shorts, its short-form video product. New shopping features will allow users to purchase products as they scroll through Shorts. The new affiliate program will allow creators to earn commissions when a product they recommended in their Shorts or regular video was purchased. While the affiliate program is only being tested in the United States right now, the shopping feature will be available to viewers in the United States, India, Brazil, Canada and Australia. More revenue for […]
Google Tests Colored Backgrounds For Shopping Ad Carousel
Google is testing using different lightly colored backgrounds for the shopping ads carousel in mobile search. We saw Google testing lighter variations of this almost a year ago, some with gray shades and some with slightly colored shades. Now we are seeing Google test this with more bold colors.
Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID
The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?” Optimizing your conversion rates with a customer-focused mindset is a great place to start. Here are four quick tips to drive higher conversions (and an invitation for a behind-the-screen tour of the highest-converting verification platform on the market). 1. Testimonials talk Savvy consumers know that brand messaging is inherently biased, so reading reviews from real […]
