Here is a recap of what happened in the search forums today… …

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Google’s John Mueller was asked if using the abbr tag – the HTML abbreviation markup – if that can help you rank higher in Google Search. John said no. …

Google is testing some new local features in Search. Specifically, Google is testing a new local finder design and Google is also testing a new method to push users to use the chat button in a business local knowledge panel.…

A week or so ago, I reported that there was an issue with Google Search labeling real content pages as soft 404s, and thus not ranking those pages in Google Search. This bug directly seemed to have caused traffic issues …

Google was asked if building links too fast, let’s call it speed link building, is a bad thing. If you get too many links, too fast, is that something that can count against you in Google Search. …

Google Ads announced Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies. So Maximize conversions will have an optional target CPA and Maximize conversion value will have an optional target ROAS. …

The Daily Mail owner has filed an antitrust lawsuit in a NYC federal court against Google alleging Google punishes publishers, like the Daily Mail, in its search results if they don’t sell enough ad space through Google’s marketplace, like Google …