The Daily Mail owner has filed an antitrust lawsuit in a NYC federal court against Google alleging Google punishes publishers, like the Daily Mail, in its search results if they don’t sell enough ad space through Google’s marketplace, like Google AdSense.
Related Posts
Google Now Allows Gambling Ads From Certified Connecticut Based Licensed Entities
Google announced that certified, state-licensed entities in Connecticut can now use Google Ads to advertise for sports betting, online casinos and daily fantasy sports. This went into effect on October 7, 2021.
This day in search marketing history: February 5
Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” Curious about what changed? Read all about it in Moz upgrades controversial ‘domain authority’ metric. To be clear, Google does not use Domain Authority to determine ranking. “We don’t use domain authority at all in our algorithms,” according to a tweet. by Google’s John […]
3 ways to stay on top of PPC performance
Digital advertising is dynamic. It requires us to make the best possible account adjustments at the right time. But to make informed decisions, we must fully understand micro and macro trends. The correct data, analysis and insights drive optimizations that positively impact PPC performance. This is why creating a holistic monitoring plan that considers all relevant data points is key to tracking PPC metrics and results. This article shares ways to comprehensively monitor your paid search performance by setting up automated reports, custom dashboards and performance alerts. […]
