The other day I saw Paul Haahr, a Google Search engineer vet, retweet something shared by Daphne Keller, former Google Search lawyer, who shared Facebook VP’s Nick Clegg Medium piece. With me so far? Anyway, the tweet from Daphne Keller …
Third-Party Bot Traffic Does Not Directly Impact Your Google Rankings
A webmaster asked on Twitter if having “a lot of bot traffic coming in” and if that bot traffic is “tagged under organic traffic, will this have an adverse any effect or does google ignore this.” The answer is no, …
April 2021 Google Webmaster Report
It was yet another busy month in terms of Google algorithm updates, all of which are unconfirmed. But we had six, maybe seven, unconfirmed updates in March. This is all while we wait for the next Google core update. The …
Google Begins Testing FLoC In Chrome
Google announced it has begun testing FLoC, Federated Learning of Cohorts, in Chrome. Specifically the FLoC origin trial in Chrome 89 will work on websites that don’t opt out of it.
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Fake COVID Vaccine Ads Hit Google
Despite all of Google’s efforts to remove and prevent vaccine misinformation, some do slip through the cracks. Here is one example that was spotted by a former Googler who is now the California Chief Technology Innovation Officer at the California …
Vlog #114: Fay Friedman On E-Commerce SEO vs Other SEO & Common SEO Audit Issues
I met up with the Director of SEO and Marketing of AJH Co, Fay Friedman, in a nice park in New Jersey named Branch Brook Park. Fay has been doing SEO now for over 10 years for a multitude of …
Google Search Has Themes For Easter and Passover
If you go to Google on desktop or mobile and search for [easter] and/or [passover] you will get a special theme in the search results. This is similar to the themes Google has for the holidays when you search for …
Daily Search Forum Recap: April 2, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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Google’s John Mueller Answers Five SEO Questions In Less Than Two Minutes
Google’s John Mueller answered five different SEO related questions in a video less than two minutes long. It is called the SEO Lighting Round video where he answered the following questions.
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Google: Core Web Vitals Does Not Need To Be Met For Top Stories Inclusion
I covered this the other day but it needs to be pulled out and emphasized as its own story. Google said that pages can be included in the top stories carousel and section even if the core web vitals is …
Google Crawl Budget Can Include All Your Subdomains
Google’s John Mueller said when it comes to crawl budget, it is possible that Google may group your subdomains together for crawl budget purposes. John explained “our systems try to figure out which infrastructure belongs together.”
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Rand Updates Metrics On Zero Click Study; Google, It’s Now Your Turn
Rand Fishkin posted on Twitter several updated stats and information around his most recent zero-click search study. There are some interesting tidbits in this update but more importantly, I think if Rand can take the industry feedback and work to …
Search News Buzz Video Recap: Google Algorithm Update, Page Experience FAQs, Google News Failures & Less Of A Local Pack
This past weekend we had yet another unconfirmed update from Google Search, this is while we wait for the core update to be released. Google has updated its FAQs document around the core web vitals and page experience update including……
Google: We Can Recognize & Understand Pagination Through Internal Links
I am still not over losing rel prev/rel next and Google’s John Mueller was asked about it on a video hangout from yesterday. In short, John said Google is no longer using this and no longer needs to. Google is …