Google offers numerous ways to verify your website with Google Search Console. Jackson Lo asked on Twitter which is your preferred method and without surprise, most SEOs said that they prefer DNS and HTML tag verification over the others.
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The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right. What does CTR mean for SEO? CTR can mean many things depending on the context. In PPC campaigns, […]
