Peter The Greeter Google Dance

More than agencies or freelancers, in-house ecommerce marketing teams tend to have more access to data, making them the perfect intermediary between that data and the campaigns they manage. Accurate, timely insights from analytics platforms or customer relationship management (CRM) systems can help marketers make informed decisions on how best allocate resources when automating tasks (e.g, email sequencing, segmentation strategies). This allows for more efficient use of time while also providing a higher return on investment through targeted messaging that resonates with prospects over time. In […]

Google is testing showing two rows of the popular products section on desktop. Brodie Clark shared a video of it on Twitter and it is really really big – it takes up a lot of the search results page.

On Thursday, January 26th, there were some signs of a possible Google search ranking algorithm update. The signals and chatter I was tracking, honestly, were not at super high levels. However, now that I see Glenn Gabe shared some really shocking charts of sites previously impacted by the product reviews update, seeing massive swings on the 26th.