Back in 2017, Google announced that it was working with The Trust Project to help publishers use “eight trust indicators that newsrooms can add to their content.” But Google’s Danny Sullivan said that was the extent of it, and that Google does not use The Trust Project directly for how it ranks websites in its search results.
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Apple’s Safari browser, long known for its emphasis on user privacy, is further restricting data collection methods. The move has sparked frustration, particularly due to Apple’s lack of communication about the change, which will impact the architecture of numerous websites. What’s happening. Apple is closing a loophole that allowed websites to pass off third-party partners as first-party cookies. First-party cookies enable websites to recognize returning users, allowing them to avoid logging in each time they revisit a publisher’s site. Why integration is key. Many websites collaborate […]


