Noogler Hat Unboxing

Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be incredibly difficult.  At SMX Advanced, Sam Tomlinson, executive vice president at marketing communications agency Warschawski, explained that marketers need to figure out how to work alongside AI and help them do better “because fundamentally we are not going to outtrade a machine.” Here are […]

Gary Illyes and Lizzi Harvey published a new Google Search developer help document on an overview of of Google search operators. This document differs from the existing one in that it is more focused on what SEOs should be aware of in regards to these search operator limitations.

In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In part two we talk about women in SEO and more on the automotive space and search results…