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Do Not Block Slow Countries To Improve Your Google Core Web Vitals
It is probably not the best advice to block slow countries or regions with the goal of improving your Google search rankings. Yes, Google has a page experience algorithm that is mostly made up of speed factors from its core web vitals. But it is such a light weight factor, the benefits you’d see from blocking those users would not outweigh the negatives you see from blocking those users.
Google Ads updates in 2022: The good, the bad, the jury’s still out
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.) This article will break down: The major moves from the past 12 months. How they impact paid search marketers. What they mean for the future of Google Ads. A quick recap of major announcements The change that got the most attention (for good reason, which I’ll explain briefly) was Google sunsetting Expanded Text Ads. This forced advertisers toward Responsive Search […]
