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Twitter has launched new and improved Pixel, Conversion API, and App Purchase Optimizations
Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. Improved Twitter pixel The new Twitter pixel has additional functionality such as allowing advertisers to measure more actions, such as add-to-cart. Twitter has also simplified setup, troubleshooting, and the event creation process. They have also added updates to their Pixel Helper Chrome extension to help advertisers better understand the impact of their campaigns and provide support when seeing if the pixel is installed properly. Conversion API The Conversion API (CAPI) enables […]
Leveraging TikTok’s ad content to get valuable insights on top-performing products
TikTok has just released a “Top Products” element to its Creative Center. This data provides insights into the popularity of particular products on the app, as indicated by the frequency of ads featuring the item, as well as metrics such as impressions, view-through rate, comments, and likes. Essentially, all the relevant data points are available to analyze the performance of each product. TikTok releases “Top Product” in the Creative Center! A Game changer? What the CPA isTop ranking videosWhich Niche / Product performing the bestWhat the […]
Google Search Full Coverage Label On Desktop
Google since 2019 had this “full coverage” label for news stories that showed up in mobile search results. I am not sure if this ever was presented in the desktop results, and that is what we have for you today.


