I was offline for two days this week but it was an insanely busy week with two unconfirmed Google algorithm updates. Google announced a ton of things at Google I/O including MUM, multitask unified model, basically a huge improvement to BERT…
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Google: JSON-LD Doesn’t Give You An SEO Benefit Over Other Markup Formats
Google on occasion tells you which method of technology they prefer over others. They did it with mobile, saying go responsive over other methods. They did it was schema markup solutions, saying JSON-LD is preferred over other methods. But using a preferred method does not give you any benefit in Google Search than a non-preferred method.
Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing to increase their foothold. People are spending less time online on sites like Google and Meta, so it’s no surprise that they’re facing hurdles, despite still growing (albeit slower than other digital ad platforms). Meta and other platforms also suffered […]
Google Crawl Budget Can Include All Your Subdomains
Google’s John Mueller said when it comes to crawl budget, it is possible that Google may group your subdomains together for crawl budget purposes. John explained “our systems try to figure out which infrastructure belongs together.”
