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From the moment you create your content, it belongs to you. But is it protected? Whether you’re creating music, videos, documents, imagery, or other content, things can get hairy when it comes to collaborating, selling, licensing, or going after someone who misused your work. Use these tips to help safeguard your content: 1. Discuss ownership and rights with your collaborators Discussing ownership and permission to license and/or sell your content beforehand with your collaborators will save you time, money and the frustration of content-related issues (e.g. […]
YouTube Blocks Ad Blockers Amid Declining Ad Revenue via @sejournal, @MattGSouthern
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I find myself answering a lot of the same questions from new clients about ways to measure SEO. My answers generally fall into one of two categories: Why basic/boilerplate SEO metrics aren’t good KPIs and how to make them better. Which (more advanced) metrics we should establish to determine actual business impact. This article will tackle the first category and show how to apply an advanced approach to make basic SEO KPIs far more effective indicators of success. The KPIs I’ll discuss include: Traffic (visits) Ranking […]


