Google has stopped displaying the scroll-to-text data in the reporting within Google Search Console’s performance report. It started showing this August 2020 but now Google is no longer showing this information in Search Console.

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Over the past week, actually, starting since Friday, April 23rd, the BrightLocal tracking tool has been showing very high fluctuations and volatility in the local pack results in Google Maps and Google Search. But the local SEO community is not …

Google’s John Mueller posted a great thread on Twitter about considerations around how to make your images more optimized, so that your pages load faster, while also taking into account how that might impact your rankings in Google Image Search. …

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Google seems to be testing trending searches in the Google Discover feed. Jason Mandragona, the SEO manager at CNBC, shared a screenshot with me of this in action, he posted it on Twitter but here it is:

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

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Google announced that is is now making the Customer Match feature in Google Ads. Now the Customer Match lists can show you in real time the percentage of your customer list that is usable with Customer Match.

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Google is adding links to featured snippets that when clicked on send the searcher to a new set of search results at Google. So a query refinement feature without Google telling you those links are refinements to your previous query.…

Starting around Friday, April 30th but really spiking a lot on Saturday, May 1st, we are seeing signs of another big Google search ranking algorithm update. There are signs that this update had a big impact on the Product Reviews …

Justin Abrams is a Senior SEO Consultant at BrightEdge and also the co-founder of Cause of a Kind. I had the honor to host him outside of my office on my birthday. He is such a smart and personable individual …

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