I was offline for two days this week but it was an insanely busy week with two unconfirmed Google algorithm updates. Google announced a ton of things at Google I/O including MUM, multitask unified model, basically a huge improvement to …

Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and increase engagement in your …

The big search news this week from Google was around MUM, Multitask Unified Model. Which is different than BERT but similar in that it helps Google better understand language & make it easier to get helpful responses to complex search …

Here is a recap of what happened in the search forums today…

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This may be a bug or it may be a feature test – but Google is showing video results, i.e. the key moments interface, on the right side of the search results page. This was spotted by two folks including …

At Google I/O, Google also announced a bunch of Google Shopping and commerce related features. This includes the announcement of the Google Google Shopping Graph, a new Shopify partnership, Google Lens upgrades and more.

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I seem like a broken record but for the past several weeks the Google Search ranking volatility has been off the charts. And yesterday and today are no different with a huge amount of SEO chatter from the forums and …

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Google’s John Mueller said in his I/O talk that Google is now crawling “more than half of all URLs with HTTP/2.” GoogleBot first started crawling over HTTP/2 for a limited number of URLs in November 2020 and now half-a-year later, …

Google announced at I/O a bunch of updates to Google Maps but one that you might care more about, being a local SEO, is that Google Maps will begin to tailor the map results based on time of day and …

Last February, Google launched the “about this result” feature in its search results for English queries in the US. Well, now, Google is going to expand this feature worldwide for all English language queries.

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Here is a recap of what happened in the search forums today…

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Jeffrey Jose from Google announced that the Google Page Experience Update will eventually come to desktop pages, not just mobile pages. He announced this in his Google I/O presentation yesterday during his Preparing for page experience ranking session.

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Google announced its next big change in how it understands queries and language on the web – they are calling it MUM – Multitask Unified Model. This is not live yet but Google wanted to share a bit about it. …

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Normally the Google Shopping Ads on mobile search are in a carousel where you scroll horizontally through the results. Dan Perach shared a screenshot with me on LinkedIn of this being tested in a vertical format as well.

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Greg Finn went on a great Twitter rant about how confusing parts of the Google Partners Resources Hub is even for the most savvy paid search specialists. Greg said “not going to lie, the new Google Partners Resources specifically the …