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Instagram has rebranded content ads to partnership ads
Instagram just revealed that it would rebrand branded content ads as partnership ads, offering new methods for brands and creators to collaborate on advertising efforts. How partnership ads work. Partnership ads enable advertisers to expand content originating from a creator or other partner’s account, facilitating broader collaboration. The updated advertising format allows advertisers to promote a wider range of organic Instagram content as partnership ads. This includes branded content with the paid partnership label, Instagram Collab posts, @mentions, people tags, product tags, and other content not […]


