Here is a recap of what happened in the search forums today…
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How Do You Differentiate Goals From KPIs? via @sejournal, @tonynwright
What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO. The post How Do You Differentiate Goals From KPIs? appeared first on Search Engine Journal.
Google: Smart Internal Linking Can Help Google Trust Your Site More
I found it super interesting to listen to a dialog between a new German startup and Google’s John Mueller. The conversation leads to John Mueller
Google: It Is About Link Quality Not Link Quantity
For most SEOs, this is very obvious, that it is not about the raw number of links you have to your webpages but rather the quality of those links. Google can and likely does ignore the low quality links, so having a billion low quality links is worthless in many cases. But having one high quality link can be huge for a site.
