Stan The Google Dinosaur Dressed Up For Pride Month

It looks like we may have had another tremor or Google search ranking algorithm update kickoff yesterday, Wednesday, January 18th. We just had one this weekend after the December 2022 helpful content update and December 2022 link spam update finished on January 12th and now we have this, again.

Gary Illyes from Google said on LinkedIn the other day that sitemaps are hints, not orders. Meaning just because you submit an XML sitemap file to Google, it does not mean Google will index and rank that content.

Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently “in as few as two clicks, you can set up an experiment where you compare your base campaign to a trial campaign which will have the recommendation applied,” Google said.