Stan The Google Dinosaur Dressed Up For Pride Month

Introducing the first generative AI chatbot for search marketers – the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to test it out. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to explore, experiment and learn more about search marketing. The chatbot that powers our ChatBot sits on top of OpenAI’s ChatGPT. It is based on more than 20,000 news articles, guides, tutorials and original and curated research pieces published on Search Engine Land – […]

Implementing hreflang can be a challenging task for many SEOs. The countless syntax variations across several languages can be difficult for those with little understanding of more than one language. There’s also the added complexity of understanding specific language nuances and regional targeting which would only typically be understood by a native speaker or someone who had thoroughly studied the language. Incorrect hreflang implementation can cause many complications (i.e., duplicate content, erroneous indexing and poor SERP visibility) detrimental to SEO performance. It’s imperative to implement hreflang […]

The folks at Shopify were excited to announce that they now let you modify and edit your robots.txt file. Previously, Shopify handled it all automatically but now, if you know better, you can make your own modifications.