Google’s John Mueller had to tell an individual that when Google makes changes to its search algorithms, those changes should have zero impact on your direct traffic. Yes, they can have a big impact on your organic traffic, but not your direct traffic.
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Google just announced a Revenue Verification Report to confirm buyer and publisher ad spend
Today Google announced that they have created Confirming Gross Revenue – a new solution to give ad buyers and publishers a way to verify that there were no hidden fees taken from their transactions within Ads Manager. View the report. Advertisers can view the new Revenue Verification Report to see the total gross revenue received from a specific publisher. Google says that the ad buyer and media publisher can then come together to verify that the media cost from the buyers’ report matches the gross revenue […]
