Google Policy Agenda Reveals AI Regulation Wishlist via @sejournal, @martinibuster

As we begin 2023, it’s a good time to reflect on the macro-level trends we’ve observed last year.  Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies. 1. A slow economy and heightened focus on efficiency In case you haven’t heard, the economy has been struggling (that’s a joke). I graduated with a degree in economics, but like most of us, I have no idea how long this downturn will […]

Google Discovery ad users may see a few new features starting today. Google says these features are aimed at helping keep audiences engaged throughout the upcoming holiday season. The new features are: Better ad experiences Improved creative support New insights Enhanced campaign management Better ad experiences Google says that they’re working on making ad experiences more browseable in the Gmail Social and Promotions tabs by including richer details, like product images and prices. They’ll also use machine learning to match the asset to the right audience […]

Google Analytics now has tailored recommendations to help users become aware of new features by reviewing your property’s history, settings, and trends across Analytics. The recommendations appear in the Insights and Recommendations section of the homepage, as well as throughout Analytics wherever they’re relevant. Learn more. You can read more about Analytics recommendations in their help documentation. Why we care. Advertisers should check their Google Analytics accounts regularly for outages, updates, and, now, recommendations. As always, we suggest never enabling auto-apply recommendations and always testing new […]