Related Posts
Google is getting rid of similar audiences segments
Starting in May 2023, similar audiences segments will stop being generated, and existing similar audiences segments will no longer be added to campaigns and ad groups on Google Ads and Display & Video 360. In August 2023, similar audiences segments will be removed from all ad groups and campaigns. What this means. More automation. Google says that similar audiences segments will transition to “more powerful, tested, privacy-centric automated solutions. These solutions help advertisers connect with relevant audiences, all while meeting people’s expectations for privacy.” “We are […]
ChatGPT fails: 13 common errors and mistakes you need to know
I’ve written about ways to use ChatGPT for SEO and content marketing-related tasks, like keyword research, crafting title tags and local SEO. I use it at least once daily for a variety of tasks. The more you use the platform, the more valuable it will be to you to understand its limitations. The founder of OpenAI (the company that built ChatGPT) has called the tool “incredibly limited” and a “horrible product” and has cautioned users about how much they rely on it: ChatGPT is incredibly limited, […]
Location pages in Google’s crosshairs after October spam update
Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October. Chatter around those fluctuations picked up in the local SEO community during this period in various forums, including the Google SEO Mastermind Facebook group. The common theme with sites that were impacted the most seemed to be related to duplicate content, specifically location pages – in other words, doorway pages. However, sites weren’t getting directly […]
