Google has removed the generic rich result type from the Google Search Console performance reports and API. Google told us this was going away back in May and today it is now officially gone. …

Here is a recap of what happened in the search forums today… …

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Google announced that it will begin enforcing that Google Merchant Center merchants use Manufacturer Part Number (MPN) and accurate ones. Google said starting in August of 2021, item-level warnings for “Incorrect product identifier [mpn]” will be issued on the Diagnostics …

Another super interesting and totally geeky aspect to the latest Search Off The Record podcast was Martin Splitt of Google giving a master class on Web Workers and WebAssembly. Specifically how they work and how Google Search thinks about them.…

Google’s Gary Illyes described in the latest podcast how Google ranks features or universal results in the overall Google search results user interface. In short, each feature (i.e. news, videos, images, featured snippets, etc) bids for a desired position in …

It is beyond words to have to write about the loss of Erik Stafford, who passed away suddenly this past week. Erik was only 48 years old, and leaves behind a wife and children. To many, he was not just …

In part one of my interview with Udit Mhatre, the Senior SEO Manager at DuMont Project… …