Google is now requiring some businesses to add a physical address and not be a service area business in Google My Business. Google told Stefan Somborac that this is a “new feature is an automated, anti-spam protection designed to reduce category misuse across millions of business profiles.”
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The title tag is one of the most important SEO elements. It can have a great impact on your rankings. In my experience, optimizing title tags can give rankings a strong boost. There are many different ways to approach optimizing a title tag. One is making sure they fit within the 55-60 character limit. Though other SEOs suggest it’s okay to have title tags that are up to 70 characters long. There are also concerns that getting the title truncated in search results or having it […]
This day in search marketing history: February 16
Google’s John Mueller: Try to avoid link building In 2015, Google’s John Mueller was asked on a Google+ hangout “is link building in any way good?” Mueller’s initial response: “in general, I’d try to avoid that.” As with any Mueller answer, there was a bit more nuance to be found in his answer: “So that you are really sure that your content kind of stands on its own and make it possible for other people to of course to link to your content. Make it easy, […]
Google: We Do Not Use The Trust Project Directly For Search Rankings
Back in 2017, Google announced that it was working with The Trust Project to help publishers use “eight trust indicators that newsrooms can add to their content.” But Google’s Danny Sullivan said that was the extent of it, and that Google does not use The Trust Project directly for how it ranks websites in its search results.
