Daily Search Forum Recap: August 23, 2021

Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. It’s Q4. They’re feeling stressed.  On the agency side, things seem to be going well. KPIs are in line with established goals, there’s a strategy in place for the next few months, weekly calls haven’t surfaced any concerns, and there’s a healthy test-and-learn methodology in […]

Done right, thought leadership content can earn your industry and customers’ trust while helping you rank for relevant keywords. Here’s how. The post Thought Leadership Content: What It Is And How To Use It appeared first on Search Engine Journal.

Google is giving us about a year to switch over from the old Google AdWords API to the newer Google Ads API. The Google Ads API replaced the AdWords API when Google released it as a beta I believe in 2019.