Daily Search Forum Recap: August 25, 2021

I see a ton, absolutely a ton, of confusion in the SEO industry around the Google launch of passage based ranking. A reminder, according to Google, passage based ranking launched in the US English results in the afternoon of February 10th PST time. But honestly, I do not see any signs of any update rolling out after that time, not until much later.

Google and Microsoft both released earnings statements last night and both were impressive. Alphabet reports Q3 revenue of $65.1B, up 41% year over year with net income of $18.9B, which was up from $11.2B year over year. Microsoft reports Q1 revenue of $45.3B, up 22% year over year with net income of $20.5B, which is up 48% year over year.

Google is doing some interesting things in local search, not just with renaming Google My Business but with new user interface features and Google Ads offline sale sales integrations.