Google Continues Test Of People Also Ask & People Also Search For In Autocomplete

The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first. Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms. With Perspectives, Google tells us it favors content with fresh, original viewpoints tailored for individuals rather than the most optimized content.   There’s no better way to invigorate that shift in content production mindset than creating a SERP feature that rewards content […]

Here is a recap of what happened in the search forums today…