Daily Search Forum Recap: September 3, 2021

Yesterday, Google confirmed that some folks trying to use the URL Inspection tool via the console or even the API may be seeing errors. Google said it is working on a fix but almost a day later, some are still having issues and Google has yet to confirm it is resolved.

ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon and Instacart. Wait, what about Microsoft Ads? Microsoft’s search and news advertising revenues have consistently grown over the last four quarters (Q2: 32%; Q3: 18%; Q4: 15%; Q1: 16%). One advantage of Microsoft Ads is its cost-effectiveness. It’s typically cheaper than Google Ads and offers more opportunities […]

So yesterday, Google not only said the June 2021 core update finished rolling out on June 12th, but also said that on June 15th it began to start the slow process of rolling out the page experience update. Reminder, this was suppose to roll out in May but it was delayed for undisclosed reasons.