Video: Google Kirkland Volleyball Match

Google began testing FLEDGE in AdSense in August but after just four months of trials, it seems to have gone stale, with only only RTB House, Criteo and Google itself using it in any meaningful way. Ad tech companies aren’t using it because it’s unknown. It’s an expensive test that could prove catastrophic if it fails. As Digiday reports, “No one can afford to be first, especially when there are so many unresolved issues.”  What is FLEDGE. FLEDGE stands for First Locally-Executed Decision over Groups Experiment. […]

Google’s John Mueller, Gary Illyes and Martin Splitt published another Search Off The Record podcast and this one talks about how Google (or any search engine) serves results, Gary spent a lot of time on this topic. Martin Splitt spoke about the process he used to demo debugging SEO issues. John Mueller spoke about the complexities of using hreflang and so much more.

Not all websites need to be seen as authorities in order to rank well in search results, says Google’s Search Advocate John Mueller. The post Google: You Don’t Need To Be An Authority To Rank appeared first on Search Engine Journal.