Bing Content Submission API Now Available To All

Not to be outdone by Google, Microsoft’s Fabrice Canel announced that it has published BingBot’s IP addresses in this JSON file. This is in addition to the methods to verify Microsoft Bing is crawling your site and it isn’t some rogue bot pretending to be BingBot.

The Google Things To Know box, which was announced at Google I/O, and eventually has been showing up for about 1% of desktop queries, is no longer showing up for any desktop query now, according to RankRanger data.

I’ve helped several brands with their online reputation management (ORM) during my digital marketing career.  Unfortunately, most of this work involved trying to help the brands recover from a crisis. Even more unfortunate was that the damage to their reputations could have been greatly mitigated with some proactive effort. What follows is a basic, three-pronged approach to a proactive ORM strategy. 1. Own your name Often, what looks like a reputation problem is more of an SEO problem related to entity optimization. Because the search engines […]