Google’s John Mueller said that sometimes Google can treat a large lead generation form or call-to-action as an ad if the content on the page is not on the same topic as what is in the lead gen form or CTA. And when that happens, Google may say there is an ad pushing down the primary content of the page and thus it may be impacted by the old page layout algorithm.
Related Posts
Google Site Name At Domain Level But Favicons At Domain and Subdomain Levels
Google has clarified its help documentation for the new site name markup and old favicon requirements about if they can be specified on the domain versus sub-domain versus sub-directory levels.
Google Search remains the go-to news discovery platform
Google Search remains the top platforms for U.S. adults to research major news events but Gen Z seems to be more inclined to head to TikTok than other generations, according to a new survey. Why we care. For publishers, TikTok is the new Facebook. As happened with Facebook years ago, publishers flocked to Facebook, only to slowly watch Facebook squeeze the life out of referral traffic and engagement. Regardless, TikTok right now may be a legitimate path for publishers to reach the so-called Generation Z (or […]
A Google Ads script that uses GPT to write RSAs
Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are completely customizable, scale reasonably well, and are included for free with any Google Ads account. But there’s a new kid on the block – GPT. Could we combine generative AI with Google Ads scripts? That was the question I set out to answer, and the result is my first Google Ads script that uses GPT. It identifies opportunities for responsive search ads […]
