Google has clarified its help documentation for the new site name markup and old favicon requirements about if they can be specified on the domain versus sub-domain versus sub-directory levels.
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Google: Don’t Change URLs and Change Them Back For SEO Testing
Google’s John Mueller said on Twitter he would recommend again changing URLs and then changing them back, and repeating that, for SEO reasons. The individual wanted to do that for SEO testing but generally, with SEO, changing URLs, is not a recommended strategy unless you are fixing an issue of some sorts.
New Faster Google AdSense Embed Code
Google has announced that is launched a new version of its AdSense code that improves ad performance. I assume that means it performs better with the page experience update and core web vitals metrics.


