Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads changed its keyword matching again… …

How to build an audience for your music with online advertising There’s one thing that every artist wants: FANS! Loyal listeners don’t invent themselves though. They have to be found, wowed, and converted. Found, wowed, and converted — by you.…

Google announced it is rolling out new booking links and information for points of interest. Google said “in the months ahead, we’ll also begin showing information and booking links for experiences in a destination, like wine tasting in Paris or …

Microsoft announced on the Bing blog that it has made some serious improvements to Bing Image Search over the past few months. Microsoft credits its use of the updated version (V3) of the Aesthetic model for these improvements. …

Google confirmed there was an “account outage issue” that resulted in some ads to stop serving for a period of time in the afternoon of September 22nd. This caused a bunch of advertisers to be confused when they reviewed their …

Microsoft launched 32 new business attributes you can add to your search ads on Bing. These attributes are called Marketing with Purpose Business Attributes and are in the categories of inclusion, environmental, community/social responsibility and accessibility. …

There is a ton to pack into Google Ads announcement that they named “matching the most relevant keyword to every search.” There is a change to both phrase and broad match keywords when they match are handled, what happens when …

This weekend we had yet another Google search ranking algorithm update that went unconfirmed. Google Search Console had some major bugs and stability issues but it all caught up now. Google said do not remove old news articles from your …

…