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This day in search marketing history: February 18
Yahoo stops using Google search In 2004, Yahoo stopped using Google’s web search results and rolled out its own new index and ranking system. Although Yahoo had purchased Inktomi in December 2002, Yahoo opted to build its own web search engine. Yahoo still relied on Google for image search and and News search was a combination of Yahoo’s own editorial and technological resources. The quality of Yahoo’s results were impressive at the time. As for what was being indexed: “The Yahoo Search index is capturing the […]


