Google Swanky Office

Google is now rolling out the March 2023 broad core update, this is the first broad core update of 2023, following the September 2022 broad core update. It has been just over 6-months since we last had a broad core update from Google Search. The announcement. Google announced this on Twitter and updated its search updates page saying “Today we released the March 2023 core update. We’ll update our ranking release history page when the rollout is complete.” Google added, “The rollout may take up to 2 weeks to complete.” Previous core […]

Third-party cookie tracking is going away, and the SEO industry is ready and diligently preparing ambivalent and posting memes on Twitter. SEO has been dealing with the lack of cookie tracking since its existence. So does the cookie’s demise actually matter? Well, my friends, I’m here to tell you two things. The good news: this change means something and there’s an opportunity.  The bad news: it’s not going to be easy. It takes some smart chops to get done, plus considerable resources you’re not likely to […]

Whenever I mention deleting content in bulk to clients or colleagues, I’m usually met with some form of skepticism or doubt. This is usually wrapped up in several different positions, all of which make sense.  Many times, great efforts were made to produce this content, and deleting it is a blow to the emotions. Beyond the emotional hit is the financial one – content costs money, and good content costs real money. Throwing it away seems like such a waste.  And then there is skepticism around […]