Google Ads New Conversion Goals, Tag Assistant Conversion Support & New Explanations

If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for other tasks. To get the most out of it, you must understand how it works, be willing to refine your prompts (sometimes several times), and QA the platform’s output. All of these things are true when using ChatGPT for keyword research. To help you navigate the […]

Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to increase investment in this channel. ICYMI: Paid search spend is forecast to hit $110 billion in the U.S. this year. SEO. While SEO was identified by 20% of the survey respondents […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said that website theme changes can impact rankings…