Back in 2007, Google came up with a mechanism for SEOs or site owners to verify that Googlebot is who it says it is through reverse DNS checks. But now, Google has also decided to publish a list of IP addresses that Googlebot will use to crawl your site.
Related Posts
How Google’s continuous scroll can impact SEO
In December, Google introduced continuous scroll to desktop search results. SEO practitioners immediately anticipated what the move’s impact will be on the industry. In this article, I’ll share insights on continuous scroll’s relevance today, its potential impact to the search experience, and how SEOs can adapt. To click or to scroll? That’s not the question! The way I see it, continuous scroll signals a move away from the outdated “page” metaphor. Since the early 1990s, we have used the term “webpages,” as if websites were printed […]
Google July 2021 Core Update “Effectively Complete” On July 12th
Google announced a bit after 1pm ET on July 12th that the July 2021 core update is “effectively complete.” That means, in Google lingo, that it is done rolling out 12-days after it first started rolling out on July 1, 2021.
Google Search Console Crawl Stats Data Bug Missing Two Days Of Data
Google has another bug, this time with Google Search Console’s crawl stats report. The report has a gap in the data, missing data on November 19th and November 20th. Google’s John Mueller confirmed the issue and said on Twitter the team is working on a fix.


