Back in 2007, Google came up with a mechanism for SEOs or site owners to verify that Googlebot is who it says it is through reverse DNS checks. But now, Google has also decided to publish a list of IP addresses that Googlebot will use to crawl your site.
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Your guide to seasonal content marketing
For most businesses, holidays bring in revenue – and a lot of it. In the United States, total retail spend during the 2021 holiday season was $1.221 trillion, according to Insider Intelligence. Aside from holidays, seasonality influences select industries – where specific times of the year are more popular than others. The fitness, healthcare and ecommerce spaces are just a few industries with seasons. If you work in an industry where seasonality is a big factor, then your brand needs to participate. Otherwise, you could be […]
Is This Google’s Helpful Content Algorithm? via @sejournal, @martinibuster
Google research paper may shed light on how the helpful content update works The post Is This Google’s Helpful Content Algorithm? appeared first on Search Engine Journal.
Can You Gain More Intended Google Search Results With Subdomains?
When it comes to “dominating” the search results, most SEOs define that as taking up as much of the search results on page one as possible. Sometimes that means on one domain, sometimes subdomains and sometimes different domains completely. Jonas Sickler shared on Twitter indented Google results with subdomains and then Ahmed Alaa showed four indented results.
