Marie Haynes posted another poll asking SEOs what they saw from the Google November 2021 Core Update now that the update is finished rolling out. Most, like 60% of the SEOs that responded said they saw “no obvious change.”
Related Posts
How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research via @sejournal, @johnelincoln
Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.
Google Tests Bulleted Descriptions In Search Ads
Yusuf Ozbay spotted Google Search testing bulleted descriptions in the Google Ads spot. So instead of a couple of sentences in the description, Google is testing them as bullet points.
Google Performance Max adds Store Sales reporting, bidding
Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x more likely to make a purchase from brands, according to Google. Why we care: Marketers can accurately measure their brand’s total sales both on and offline using Store Sales, helping them to better optimize bids for in-store revenue, potentially resulting in a higher omnichannel return on […]
