Google now has the scroll-to-text feature for sitelinks in the Google Search results. Google launched these with featured snippets in 2020 but has been testing it since 2018, and it seems to now work for some sitelinks.
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Google Local Ranking Changes With The Google Core Update
I found it interesting that the local tracking tool, BrightLocal’s Local RankFlux, showed big ranking fluctuations in the local results at around the same time we saw the ranking spikes for the July core update.
Google On The Most Expensive Pages To Crawl & Does It Matter
There is a fun Twitter thread where Google’s John Mueller and SEO Elmer Boutin talk about expensive pages for Google to crawl. John starts off by explaining that Google doesn’t think about it from an expense or not, it is more about if the page is something that is relevant and useful – that is what Google cares about.
Google: Relevancy & Core Updates Factors Are More Than Just Text On A Page
Google’s John Mueller said on Twitter that when it comes to Google understanding and ranking documents, Google looks at more than just text on a page. He aimed this comment at a question around core updates and a site being hit by a core update.


