I am honestly surprised to report that I am seeing the chatter build up around ranking drops since the rollout of the Google November spam update. I am seeing numerous posts from people in the forums and on social that …
Month: November 2021
Daily Search Forum Recap: November 9, 2021
Here is a recap of what happened in the search forums today… …
How to Put Previously Released Singles on an Album
It’s no secret the current music industry is a singles-driven business. That’s why we always recommend new artists release singles first, before a full album. Singles not only allow you to verify your artist profile on the streaming …
Google Keyword Planner Tool New YoY Change Column
Google Ads has added to the keyword planner tool a new column for YoY, year over year, change. Last month, Google added three month percent change and three month trend type to the report, and now we have the YoY …
Google On Being On The Edge Of Indexing Is A Quality Issue
We actually covered this topic before when we covered how Gary Illyes of Google spoke about being on the edge of quality several months ago. John Mueller of Google is now talking about being on the edge of indexing and …
Bing Shopping Adds Departments, Stores, Editors Picks, Deals, Pricing Trends & Amazon Integration
Microsoft announced it has added the ability to browse Bing Shopping by department, store tabs, editors picks, insights on item popularity, price across multiple stores, and deals. Microsoft said “these enhanced options provide useful hover menus and informative page guides …
Why The Sun and Mail Online Don’t Rank As Well As They Could In Google Search
Matt Rogerson, the Director of public policy at Guardian Media Group, posted a Twitter thread dissecting why he believes the claims from The Sun and Mail Online about Google Search mistreating them, are false. He then spent time going through …
Google November Spam Update Target Cloaked Spam Content With Injected Links?
Last week, Google announced the rollout of the November spam update, which Google said targeted types of content spam. Glenn Gabe said it may have targeted cloaking content spam that had links injected in that cloaked content. …
Daily Search Forum Recap: November 8, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… …
The Industry Mourns The Loss Of John Carcutt – Legendary SEO
I am so sad to report that John Carcutt, an SEO many of us have known, has suddenly passed away. John Carcutt has been in the SEO industry for two decades, not only doing the work day in and day …
Music Marketing: Building Your Funnel
If the first thing that you thought when you read funnel was: “You mean the thing that always stops my kitchen drawer from closing?,” we’re with you! The term “funnel” gets thrown around a lot when we’re talking about marketing. …
Google: Machine Written Content May Be Okay For Ranking Soon One Day
Google has talked about how machine written content is currently against Google’s guidelines but some day might not be. We heard Google talk about this change in 2017, yes over four years ago, but still today, machine generated content is …
Vlog #145: Bryan Cush On Create Content Using Medical Databases & Local Search For Health
In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and here we dig into using medical databases… …
Google Confirms Intrusive Interstitials Ding Will Apply To Desktop Sites
With the Google page experience update coming to desktop sites in February 2022, that means that intrusive interstitials as a signal will also apply to desktop sites. John Mueller of Google confirmed this on Twitter saying “Yes, that’s my understanding. …
Google Local Inventory Design, Ship To Store & Offline Sales Feed Ads
Google is doing some interesting things in local search, not just with renaming Google My Business but with new user interface features and Google Ads offline sale sales integrations. …