Google Ads is rolling out or now has the Google Creative Studio’s asset library feature directly in Google Ads. I believe Brett Bodofsky was one of the first to share this on Twitter and George Nguyen confirmed it with Google a couple weeks ago.

As you all know, I source a lot of forums and Twitter threads here for the stories that I write. Without the amazing individuals that make up the search industry, this site would not exist. In fact, when I started this site over 18 years ago, its purpose was to cover what the community is buzzing about and this site remains true to that today.

The week between Christmas and New Years is general slow and it was but we did have some Google search ranking jolts and tremors this week…

Here is a recap of what happened in the search forums today…

Google’s John Mueller confirmed what it has I believe said before, that there is not difference in terms of SEO value between the three link attributes. Google supports nofollow and also UGC and sponsored link attributes. In terms of the difference in SEO value, there is no such thing, they all do the same thing – which is not pass any link value from the source page.

Google Search Console had this new bar at the top of the Search Console interface with announcements. It showed three types of announcements; informational, minor issue and major issue announcements. These showed up in blue, yellow and red respectively.

Google seems to be testing a feature to exclude unwanted placements in Smart Shopping Campaigns within Google Ads. ADworld Experience posted this on Twitter but it is not clear if it works or if this was some sort of slip up from Google.

Google’s John Mueller said on Twitter when it comes to really long HTML file sizes, Google can handle it – and you should not worry about it. The question came up when someone shared a screenshot of Bing Webmaster Tools giving a notice that the “HTML size is too long.”

According to recent Semrush data, this month, the month of December, was the most volatile month of the year and probably Google history. Here is a chart Mordy Oberstein of Semrush shared showing how December soared amongst the rest of the months in 2021.

How is this for an unpaid endorsement of your SEO product – John Mueller of Google said that he pays for a license to Screaming Frog. He said this on Reddit, where someone was asking how can he convince his boss to pony up for that license.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. This month, the month of December…

A couple of months ago, Aleyda Solis posted a thread on Twitter (I was waiting for a slow week to post it here) asking “what’s the most counterintuitive SEO recommendation/implementation you’ve done that actually made sense in the context you were working and paid off as you expected?”

Around December 27th and 28th we may have a Google search ranking algorithm jolt or quick tremor. I highly doubt Google pushed out something over the holidays, this last week of December. But it might just be some weird change that jolted the search results (like that even happens as I am describing).

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

With all the changes and updates Google made recently, I wondered if some SEOs felt they couldn’t take off over the Christmas weekend holiday. Google gave us permission to take off but did you? It seems like most of you did based on this very unscientific and not statistically sound poll I did on Twitter.