Poll: Search Marketers Prefer To Specialize In Their Job

If you’re still on the fence about whether or not video ads are a good idea for your brand, you shouldn’t be. Coming into 2023, it’s more important than ever to consider all platforms and ad types; and video advertising should be at the top of that list. Here are three reasons why you should be creating video ads for your brand. Video ads are more engaging than traditional adsVideo ads reach a larger audience than traditional adsVideo is an effective way to communicate your brand […]

Google is rolling out a new Google Ads experiments page that promises to “help you create, manage, and optimize your experiments in one place.” There is a new summary page for your experiments and a sync feature.

It is hard for site owners, content creators, and marketers to know how much traffic and visibility they get from Bing Chat. But that might change soon, as Fabrice Canel from Microsoft said they will soon pass referrer data and show clicks and impressions.