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This day in search marketing history: January 26
LinkedIn Ads launches In 2011, LinkedIn Ads officially launched. Advertisers could now target by exact job title, company name or LinkedIn Group. LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Originally, advertisers could only target by geography, job function, industry, company size, seniority, age and gender. Although marketers liked LinkedIn Ads’ extensive ad targeting, they were critical of how expensive it was on a per-click basis. Also on this day Google Ads scripts rolls out support for asset-based […]
Google: It’s A Terrible Idea To Disavow Links Based On Third-Party Metrics
Google’s John Mueller said it is a “terrible idea” to disavow links based on metrics from a third-party tool. In fact, John is not a fan of disavowing links in most cases.
18 Years Covering The Search Industry
For the past 18 years I’ve been writing on this site, covering what you – the search marketers are chattering about. Today marks the 18th anniversary of the Search Engine Roundtable. I’ve been writing about search for over 40% of my life – which is weird to think about. And I’ve been doing it consistently every workday, several times per day, even through a pandemic, for 17 years. It is hard for me to fathom that I still can find several new things to write about […]
