So I wrote this pretty deep dive into how Google uses AI in Google Search at Search Engine Land, and Google posted a shorter version on their blog. I noticed after that, some folks were saying that Google uses MUM for search rankings. Truth is, Google uses MUM for only two things in search, COVID vaccine names and a related topics in videos results feature – that is it.

As you may remember, in August 2021 Google changed the algorithm it uses to determine your title links (tags) in the search results and it caused a huge issue in the SEO community. A couple months later, Google toned down some of those title changes for the better but they are still not where they were.

All the craze right now is Web3 or Web 3.0, the new iteration of the World Wide Web based on the blockchain, which incorporates concepts including decentralization and token-based economics. And some are concerned it will kill SEO, that Web 3.0 will be the final nail in the coffin for SEO.

I posted the monthly Google webmaster report for February 2022, so check it out. Google released a new API for the Google URL Inspection Tool – it is exciting. Google seems to be clearing out the manual action backlog. Google also issued a slew of new manual…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Maps documented some of its review spam and enforcement practices and policies…

I believe for the first time, Google has provided more detail on how it handles review spam policy enforcement for Google Maps. The search company wrote a blog post, accompanied by a short video, describing what they do to tackle issues with reviews in Google Maps.

Last November, we spotted Google testing adding the Google Lens icon/button to the mobile search bar. Now, according to 9to5Google, Google is testing adding the Google Lens icon/button to the desktop search results on google.com.

Google announced on Twitter yesterday that the Search Console snapshot in the search results now also supports domain properties. This is a snapshot card of some of the higher level data for your site from Search Console directly in the search results.

This month was packed with a handful of unconfirmed Google search algorithm updates, as you will see in the bulleted list below. In fact, there may be a more subtle update going on now…

After a lot of saga, postponements and changes, Google has finally launched the new Google Partner program details. Google also launched a new Premier Partner status for the top 3% of partners.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads revenues were up 32% and guess what, so was Microsoft Advertising…

There was a time not long ago when all a musician needed to keep in touch with their fans was a simple website and an email list. And then in 2005 MySpace introduced the term “social media” to the masses, and musicians joined in droves. While primitive by today’s standards, MySpace was a pivotal social media platform for musicians. Artists could upload songs, post photos and announce tour dates, all while their fans followed their every move. And then just as quickly as it arrived, MySpace ceded all of its popularity to the Social Network: Facebook. For over a decade […]

Google Ads can now automatically apply recommendations at scale, also Google Discovery campaigns now support recommendations and Google added more tools for your video ad campaigns.

Google is testing making the black/gray magnifying glass in the search bar of he mobile search results page a bit more colorful. Well, the magnifying glass has the Google colors with red, green, yellow and blue.

Last week, Microsoft reported earnings and yesterday Google (Alphabet) reported earnings and both companies showed a 32% increase with their advertiser revenues…