Here is a recap of what happened in the search forums today…
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New Google Ads Calculate Your Conversion Value For New Customers
Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, “Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers.”
Microsoft Ads Posts On How To Optimize For AI Search Answers
The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it is an ad blog and (b) it was written by Krishna Madhavan, who is part of the Bing team, not ad team.
Bing Search Tests Voting On Search Results
Bing is testing a voting feature in the Bing Search results. You can vote up or vote down specific search results in the search results page. It even shows you the percentage of votes for those who voted it up versus voted it down.
