Run In Parallel The Old Google Analytics UA Tracking Code With New GA4 Code

Weak advertising demand and competition from TikTok and other rivals yielded lower fourth quarter revenue and profit for Meta, Facebook’s parent company.  Ad revenue was down 4% to $31.3 billion at Meta’s advertising-supported properties, including   Facebook, Instagram, Messenger, and WhatsApp. Advertising revenue was 97% of Meta’s total revenue in the quarter.  Ad revenue in North America was flat, declined 16% in Europe and 3% in the Asia-Pacific. Revenue increased by 5% elsewhere (“Rest of World” in the table below).  The decline was attributed to “weak […]

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion. The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” The deal was first announced April 13, 2007. The EU began its investigation in November 2007. The US Federal Trade Commission approved the purchase in December 2007. In 2008, display advertising represented about 32% of total US online advertising (roughly $6.7 billion), according to the IAB. […]

I spotted this interesting statement from Google’s John Mueller on Twitter the other day. He said “In my 15 years at Google, I haven’t run across a site whose ranking is secretly being controlled by outsiders. I couldn’t imagine that being the case.”