Rooftop Party & Live Band At Google Chicago

Over the past several days, I think starting around April 9th, Google made some change to how it detects soft 404s and that change may be causing ranking issues for some sites in Google Search.

An obscure artist and a megastar may’ve had the same exact goal: To reach millions with their music. What separated the two? Their habits. One musician built a system where tiny daily wins compounded. The other kept dreaming of their goal, waiting for a big change to happen. Systems are more important than goals If you look at many notable musicians over the past 20 years, some version of the above story has played out in their careers. They worked diligently at their craft, their content, […]

Here is a recap of what happened in the search forums today…