B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific. However, there are many sub-categories of B2B marketing (e.g., SaaS, ecommerce, education, …
Day: July 26, 2022
By Artists for Artists: CD Baby’s Freddy Trujillo
When we say we’re a company by artists, for artists, we mean it. Almost everyone that works at CD Baby is a creator of some kind (musician, poet, designer, filmmaker, etc.). We know what it’s like to put yourself out …
Want to Get Songs Placed in TV & Film?
Want to get your tracks placed in major TV shows, movies, or video games? There are a few common things music supervisors look for in the songs they license. There are also a few common mistakes that can turn …
Google showing return grace period within some product search results
Google is now displaying the number of days you can return a specific product at a merchant directly in the search results snippet. Google shows a short section right under the main snippet for some search results that says “30-day …
How To Go Live On TikTok: A Step By Step Guide
Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide. The post How To Go Live On TikTok: A Step By Step Guide appeared first …
Google will automatically switch some advertisers’ attribution models
Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution. Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 4 to …
Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question via @sejournal, @lorenbaker
It’s time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so. The post Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question appeared first …
Google Hotel Listings New Featured In Section
Google Hotel results show a wealth of information about a hotel listing but what I think may be new is a section called “Featured In.” This section shows you articles that mention the hotel, so you can read third-party reviews …
Google Search Displays Return Period In Search Results Snippets
Over the past couple of weeks, Google has been displaying a new snippet line for some e-commerce sites that show the return period policy for that product. So under the main search result snippet, Google will show “x-days returns.”…
Google Maps May Remove Selfies, Blurry Or Poor Quality Images
Google Maps has updated its photos and videos criteria for the Google Maps user-contributed content policy. Google added selfie photos, excessively dark or blurry images, significantly rotated compositions, and the use of filters that dramatically alter the representation of the …
Google Ads Automatically Will Switch Some Conversion Actions To Data Driven Attribution
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it first said it will be moving away from last-click.…
10 DuckDuckGo Facts For Digital Marketers & SEO Pros via @sejournal, @IngridPAdames
The privacy-focused search engine can help you take your digital marketing strategy to the next level. Discover 10 facts and uncover its potential use. The post 10 DuckDuckGo Facts For Digital Marketers & SEO Pros appeared first on Search Engine …
Google: There Is No Objective Way To Count Links
Google’s John Mueller reiterated something he said before, he said on Twitter “there is no objective way to count links.” He said this in 2019 when he said “counting links on the web correctly is technically impossible, and everyone just …
PPC survival: Handling inflation and being ready for a recession
If you’re in the U.S. and haven’t been living under a rock, then you’re probably aware that the economy isn’t in the best shape (I blame it on abandoning the Gold Standard in 1933, but I’m not an economist). So …
Content creation: A psychological approach
Are you able to develop a relationship with your current clients and make your future prospects like you? The best way to do this is to understand the personality of your customers. This can help you predict their motives. Approach …
3 ways bots and fake users are killing your search efforts
Today, we are living in the era of the Fake Web, where a large portion of the internet is made up of malicious scrapers, spam bots, suspicious human users and other bad actors. It seems like every day there is …