Google Ads for B2B: How to overcome challenges, platform limitations

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific.  However, there are many sub-categories of B2B marketing (e.g., SaaS, ecommerce, education, …

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Google will automatically switch some advertisers’ attribution models

Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution.  Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 4 to …

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Google Ads Automatically Will Switch Some Conversion Actions To Data Driven Attribution

Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it first said it will be moving away from last-click.…

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10 DuckDuckGo Facts For Digital Marketers & SEO Pros via @sejournal, @IngridPAdames

The privacy-focused search engine can help you take your digital marketing strategy to the next level. Discover 10 facts and uncover its potential use. The post 10 DuckDuckGo Facts For Digital Marketers & SEO Pros appeared first on Search Engine …

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