Local SEO Strategies For Plumbers, Electricians & Other Trades

Holiday shoppers aren’t the only ones who wait until the last minute.  If you need some optimization tips to boost your Amazon sales before the end of the year, we have some suggestions to help make an impact.   Why product optimization is worth the effort Many ecommerce players fight tooth and nail to get their products listed on Amazon, only to take a step back once they’ve been granted the keys to the kingdom.  But obtaining an Amazon seller account is only half the battle. The […]

On Friday, Google’s John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus shorter anchor text is not better or worse, it just gives Google more or less context about the page it is linking to.

Here is a recap of what happened in the search forums today…