Sam Gooch noticed that if you filter the Google Search Console performance report to show video search appearance and desktop-only results, Google will start to flat line on June 13, 2022. I was able to replicate this and Daniel Waisberg from Google said he will have the Google team investigate.

Google announced several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new location targeting controls and diagnostic insights, and others like seasonality adjustments, optimization scores, data exclusions, and new explanations we have not covered yet.

In the new way to manage your Google Business Profile, i.e. in Google Search, there is a toggle to “show business address to customers.” So if you are a small business and you use your home address, you can toggle that off to hide your address from showing in Google Maps or Google Search.

Google Ads now lets you download the overview card / page report as an image in PNG format or as data in CSV format. This was spotted by Chris Ridley on Twitter who shared a screenshot of this new download feature last week.

Here is a recap of what happened in the search forums today…

Google has posted a new Doodle, Google logo, on its home page of the James Webb Space Telescope, for it taking the deepest photo of the universe ever taken.

As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO. Semantic search is here to stay so it’s time to pay attention to connections and associations to take your SEO content to a new level.  Using entities in your content can help you produce higher-quality pieces. Linking these pages, guides and sections of your website together can help to maximize relationships even further to achieve some outstanding results. So how can you get started?  Terminologies you’ll need to know Natural Language Processing (NLP): The process of understanding text and speech […]

In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description.  The fact is, stories sell — whether you’re explaining s a product or, in your case, a data set. Learning how to tell a story with data is an important skill for proving your value to your clients; it’s how you earn their trust, sell them on your services, and get repeat business. To tell a story with data, you need to look […]

A recent study from Patrick Stox, Ahref’s product advisor, showed that nearly half of all clicks reported in Google Search Console had hidden or anonymized queries. When looking at some individual sites, we saw some sites only had 15% of queries reported in Google Search Console, but on average, the Ahrefs study showed Google hid 46.08% of all query data. As a result, Google on Friday has updated its help document to remove the words that anonymized queries are “very rare.” Google also told us they clarified their data limits for these reports in this help document as well. The […]

Three data providers have confirmed with Search Engine Land that the people also ask feature is a lot less likely to show in the desktop Google Search results today, compared to previous weeks. RankRanger, Semrush and seoClarity all confirmed a significant drop for the people also ask box last week in Google Search. People also ask use to show up for about 60% of all queries those tools tracked but now they show up for about 30% of all queries, that is a 30 point drop and a huge reduction in the people also ask box feature. What is people […]

Google recently announced that web data reporting will be supported within the Ad Manager publisher networks. What this means. Now when you link a Google Analytics 4 property to your Google ads account, data from that property is available to view in your Ad Manager reports.   What metrics are measured. Ad traffic from Google ads will show the following metrics in your reports: Ad format Ad source Ad unit Page path + query string and screen class Ad unit exposure Publisher ad clicks Publisher ad impression Total ad revenue Technical requirements. To view the technical requirements for linking Google Analytics 4 to Ad Manager, you […]

A couple of months ago Google teased a new video indexing report in Google Search Console, that new report is now rolling out, the search company announced. The Video indexing report is rolling out “gradually over the next few months, so you might not see any changes for now,” the company added. What is the video indexing report. The video indexing report shows how many indexed pages on your site contain one or more videos, and on how many of those pages a video could be indexed. Google said the report can help you understand the performance of your videos […]

Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels? Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your customers the unique experiences they crave. Register today for “Use Data to Create Next-Level Customer Experiences at Scale,” presented by MoEngage. The post Webinar: Reimagine your customer experience strategy appeared first on Search Engine Land.

Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years, he’s been running his current company Optmyzr, which is a PPC management software that helps advertisers optimize their campaigns. In his session at this year’s SMX Advanced, Vallaeys goes into detail on how to make the most out of your RSAs and automated bidding strategies.  The numbers. About 92% of advertisers have shifted to using RSAs, and the majority of those who have turned them on or used them, leave them on without shutting them off. […]

TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show or not show their content near brands or videos that aren’t similar in nature. The solution is embedded in the TikTok Ads Manager and empowers advertisers with the options to choose where their content is displayed. What does it mean. The TikTok Inventory Filters give advertisers three layers and tiers of video inventory. These tiers are created by TikTok’s own policies as well as industry-standard GARM Brand Safety Floor and Brand Suitability Frameworks. Advertisers can choose their […]

Google Performance Max campaign users will soon notice four new features in their accounts. What’s new. The four new Performance Max campaign features are: Seasonality adjustments are intended to allow advertisers to adjust the bid strategy based on anticipated changes in conversion rates for events such as holiday sales. Because Smart Bidding already exists for predicted seasonal events, advertisers should only use the adjustments for changes that are otherwise atypical. The adjustments should be used for long weekend promos or sales that typically last between 1-7 days.  Data exclusions will tell Smart Bidding to ignore data from dates where you may have encountered […]