Sam Gooch noticed that if you filter the Google Search Console performance report to show video search appearance and desktop-only results, Google will start to flat line on June 13, 2022. I was able to replicate this and Daniel Waisberg …
Google Ads Performance Max Campaigns Gains Several New Features
Google announced several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new location targeting controls and diagnostic insights, and others like seasonality adjustments, optimization scores, data exclusions, and new explanations we have …
Google Business Profile Toggle To Hide Address To Customers
In the new way to manage your Google Business Profile, i.e. in Google Search, there is a toggle to “show business address to customers.” So if you are a small business and you use your home address, you can toggle …
Download Google Ads Overview Card As PNG or CSV
Google Ads now lets you download the overview card / page report as an image in PNG format or as data in CSV format. This was spotted by Chris Ridley on Twitter who shared a screenshot of this new download …
Google Doodle For James Webb Space Telescope – Deepest Photo Of Universe
Google has posted a new Doodle, Google logo, on its home page of the James Webb Space Telescope, for it taking the deepest photo of the universe ever taken.
…How to use relationships to level up your SEO
As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO. Semantic search is here to stay so it’s time to pay attention to connections and associations to take your SEO …
How to tell a story with data and elevate your client reporting
In 2009, anthropological researchers made $8,000 on trinkets for which they paid just $1.25 each. What made these items feel valuable to buyers? Each trinket was accompanied by a compelling story written in the item’s eBay description.
The fact is, …
Google removes language in help doc calling hidden Search Console query data ‘very rare’
A recent study from Patrick Stox, Ahref’s product advisor, showed that nearly half of all clicks reported in Google Search Console had hidden or anonymized queries. When looking at some individual sites, we saw some sites only had 15% of …
Google people also ask feature showing up half as often in Google Search
Three data providers have confirmed with Search Engine Land that the people also ask feature is a lot less likely to show in the desktop Google Search results today, compared to previous weeks. RankRanger, Semrush and seoClarity all confirmed a …
Google Analytics 4 integration now available for Ads Manager
Google recently announced that web data reporting will be supported within the Ad Manager publisher networks.
What this means. Now when you link a Google Analytics 4 property to your Google ads account, data from that property is available to …
Google Search Console’s new video indexing report now rolling out
A couple of months ago Google teased a new video indexing report in Google Search Console, that new report is now rolling out, the search company announced. The Video indexing report is rolling out “gradually over the next few …
Webinar: Reimagine your customer experience strategy
Personalizing your marketing campaigns for one customer is easy, but how about one hundred or thousands of customers across multiple marketing channels?
Work smarter, not harder, by using artificial intelligence (AI) as part of your martech stack and giving your …
Creating better ads in a world with only RSAs
Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years, he’s been running his current company Optmyzr, which is a PPC management software that …
TikTok launches Inventory Filters for safe ad placements
TikTok recognizes that not all of the content on its platform will resonate with all viewers. The Inventory Filter provides brands with options to show or not show their content near brands or videos that aren’t similar in nature. The …
Google adds 4 new features for Performance Max campaigns
Google Performance Max campaign users will soon notice four new features in their accounts.
What’s new. The four new Performance Max campaign features are:
- Seasonality adjustments are intended to allow advertisers to adjust the bid strategy based on anticipated changes