Google has begun the rollout of the fourth version of the product reviews update, a search ranking algorithm update targeted at ranking product review-related content on the web that is most helpful and useful to searchers. The first product reviews update was launched on April 8, 2021, the second was launched on December 1, 2021, the third has been released on March 23, 2022, and now the fourth has been released on July 27, 0222. The new is named the July 2022 product reviews update. Google announced this update on Twitter referencing the standard help document around how to write product reviews. Google product reviews update. The […]

Head of Instagram Adam Mosseri says the full-screen redesign is “not yet good” and speaks to the growing amount of recommended content in people’s feeds. The post Head Of Instagram Admits Redesign Is ‘Not Yet Good’ appeared first on Search Engine Journal.

Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out. The post Google July 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

Crafting your music’s elevator pitch. Before people hear your music, they often need to be convinced to listen. Maybe they get a recommendation from a friend, or see a cool Instagram ad, or read an intriguing blog review. Perhaps it’s an eye-catching album cover that stands out in a Spotify playlist. But SOMETHING has to capture their imagination and make them curious enough to press play. One of the obvious tools you can use to grab attention is your “elevator pitch” — a compelling description of your sound, story, audience, or purpose. But you don’t have all day to sell […]

How can plumbers, welders, heating and cooling businesses, and other tradespeople attract more local customers from search? These local SEO best practices can help. The post Local SEO Strategies For Plumbers, Electricians & Other Trades appeared first on Search Engine Journal.

Capture better acoustic guitar sounds. It can be tough to mic acoustic guitars when you’re recording. Every instrument is unique, every player is different, and not everyone agrees on how an acoustic guitar should even sound: Chimey & clear? Boomy & percussive? Dead & woody? For an instrument as orthodox as the acoustic guitar, there are still endless possibilities. Too many options can leave you unsure of how to start. Which is why I found this video so helpful. Get a Grammy-winning producer’s advice on: Picking the right mics & mic pairs Various mic placements The usage of the guitar […]

Providing a memorable and consistent customer experience is more crucial and challenging than ever. Businesses must consistently adapt by adopting new technologies, reliably benchmarking performance, and listening to critical customer feedback to deliver unparalleled value and achieve positive growth. Highly personalized, seamless experiences are at the forefront of customer expectations, which means businesses must evolve to provide connected journeys every step of the way. A comprehensive set of solutions that seamlessly mix local marketing and customer experience technology wasn’t available; until now.  Local marketing and customer experience technology power unparalleled local experiences Every customer’s experience begins the moment they discover […]

Many of the same concepts that you may be used to from Universal Analytics exist in Google Analytics 4. There are, however, several new concepts to GA4. This article will detail some familiar and not-so-familiar concepts that GA4 brings to the table. If you’re new to GA4, I’d encourage you to first check out this article to get up to speed on some of the differences between Universal Analytics and GA4, otherwise, read on.  Similar concepts, slightly different application Let’s start with the familiar by looking at concepts that exist in both Universal Analytics and Google Analytics 4. But first, […]

It appears that Google Business Profiles is pushing more and more to verify their businesses using video verification. We covered this before, as Google set this as the default option, but not as offering video as the only option.

Both Google (Alphabet/GOOG) and Microsoft Bing (MSFT) announced earnings last night and while both missed expectations, both earnings were not that bad and their respective stock prices are up after hours. If you zoom into Google Ads revenue, it was up about 13.5% and Bing Ads were up about 15%.

Here is a small but interesting test I want to document. Google is testing showing a plus sign before the related searches and people also search for sections in Google Search.

Google not only is testing more list view formats for the top stories section but also testing, for some queries and some searchers, having the first set of web results taken over by news stories.

Google seems to be testing another refinement feature named “explore more.” This is in addition to the product grids, and popular products and refine by search features. This looks similar to the refine by search feature but takes up less real estate.

If you’ve enjoyed every SEO job you’ve had in the first 90 days, kindly remove yourself from this article for being a liar.  We good? Awesome.  Did you know that 33% of employees quit their job within the first 90 days that they’re employed.  That’s a sobering fact.  The kind that makes you want to get not-sober as you kickstart for your first 90 days as an enterprise SEO Director.  Enterprise SEO departments have a high turnover rate due to cultural challenges because other departments don’t understand SEO or how to work together.  At the risk of stating the obvious, […]

To stand out in an over-saturated travel industry, you need to capture the eyeballs of your targets. You need a content strategy. The post Travel Content SEO Strategy: How To Build Links, Traffic & Conversions appeared first on Search Engine Journal.

Today Google announced that they have created Confirming Gross Revenue – a new solution to give ad buyers and publishers a way to verify that there were no hidden fees taken from their transactions within Ads Manager. View the report. Advertisers can view the new Revenue Verification Report to see the total gross revenue received from a specific publisher. Google says that the ad buyer and media publisher can then come together to verify that the media cost from the buyers’ report matches the gross revenue the publisher received. The idea here is that if the numbers match, the buyer […]