Here is a recap of what happened in the search forums today…

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. The post Google Analytics 4 Now Reports On Performance Max & Smart Shopping appeared first on Search Engine Journal.

Google and Microsoft released their quarterly earnings yesterday. Both companies missed the mark and fell short in some areas, but for the most part hold steady given circumstances such as the war in Ukraine (pulling their services out of Russia), supply chain issues, economic uncertainty, and hiring freezes.  Here are some key takeaways:  Total Alphabet revenue 13% increase YoY to $69.7 billion (from $61.9 billion by the end of Q2 in 2021) Google Ad revenue $56.3 billion (up from $50.4 in 2021) YouTube revenue $7.3 billion (up 5% from $7 billion in 2021), which missed analysts’ predictions of $7.5 billion […]

B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific.  However, there are many sub-categories of B2B marketing (e.g., SaaS, ecommerce, education, healthcare). After working with hundreds of B2B accounts, I’ve found there are multiple factors that people tend to overlook or don’t even consider using because it is not “B2B” specific.  That’s a costly mistake. This article will cover basic challenges when using Google Ads for B2B marketing, as well as more advanced obstacles. The advanced challenges are not necessarily difficult, […]

When we say we’re a company by artists, for artists, we mean it. Almost everyone that works at CD Baby is a creator of some kind (musician, poet, designer, filmmaker, etc.). We know what it’s like to put yourself out there, and we know how important your music is to you. Every day, thousands of artists entrust CD Baby with new songs that need distribution and monetization. We get to see what so many of you are doing with your music careers, but you don’t always get a chance to see what makes us tick, and why we do what […]

Want to get your tracks placed in major TV shows, movies, or video games? There are a few common things music supervisors look for in the songs they license. There are also a few common mistakes that can turn them away. In this quick video, Brett Byrd — CD Baby’s Manager of Sync Licensing — offers his expert advice. Check it out! To learn more, watch “How Sync Licensing Can Launch Your Career.” The post Want to Get Songs Placed in TV & Film? appeared first on DIY Musician.

Google is now displaying the number of days you can return a specific product at a merchant directly in the search results snippet. Google shows a short section right under the main snippet for some search results that says “30-day returns” or “15-day returns” and so on. What it looks like. Here is a screenshot that I was able to grab of this in action: How does it work. It is unclear exactly how to show this return attribute in Google Search but I suspect it is from the Google Merchant Center data feed you submit to Google as part […]

Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide. The post How To Go Live On TikTok: A Step By Step Guide appeared first on Search Engine Journal.

Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution.  Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 4 to cancel the auto-switch.  What is data-driven attribution. Google announced in September that data-driven attribution would become the default model, but advertisers would still have access to the five other rule-based models. Data-driven attribution uses advanced machine learning techniques to more accurately understand how each marketing touchpoint contributed to a conversion.  According to Google, data-driven attribution takes multiple signals into account […]

It’s time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so. The post Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question appeared first on Search Engine Journal.

Google Hotel results show a wealth of information about a hotel listing but what I think may be new is a section called “Featured In.” This section shows you articles that mention the hotel, so you can read third-party reviews of the hotel.

Over the past couple of weeks, Google has been displaying a new snippet line for some e-commerce sites that show the return period policy for that product. So under the main search result snippet, Google will show “x-days returns.”

Google Maps has updated its photos and videos criteria for the Google Maps user-contributed content policy. Google added selfie photos, excessively dark or blurry images, significantly rotated compositions, and the use of filters that dramatically alter the representation of the place may be removed from Google Maps.

Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it first said it will be moving away from last-click.

The privacy-focused search engine can help you take your digital marketing strategy to the next level. Discover 10 facts and uncover its potential use. The post 10 DuckDuckGo Facts For Digital Marketers & SEO Pros appeared first on Search Engine Journal.

Google’s John Mueller reiterated something he said before, he said on Twitter “there is no objective way to count links.” He said this in 2019 when he said “counting links on the web correctly is technically impossible, and everyone just makes different approximations & assumptions.”