Here is a recap of what happened in the search forums today……
Google Analytics 4 Now Reports On Performance Max & Smart Shopping via @sejournal, @MattGSouthern
Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns.
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Alphabet, Microsoft release end of quarter earnings
Google and Microsoft released their quarterly earnings yesterday. Both companies missed the mark and fell short in some areas, but for the most part hold steady given circumstances such as the war in Ukraine (pulling their services out of Russia), …
Google Ads for B2B: How to overcome challenges, platform limitations
B2B marketers tend to be excluded from most articles, case studies and examples. Even when we get mentioned, our marketing efforts are bucketed as “B2B” and not industry-specific.
However, there are many sub-categories of B2B marketing (e.g., SaaS, ecommerce, education, …
By Artists for Artists: CD Baby’s Freddy Trujillo
When we say we’re a company by artists, for artists, we mean it.
Almost everyone that works at CD Baby is a creator of some kind (musician, poet, designer, filmmaker, etc.). We know what it’s like to put yourself out …
Want to Get Songs Placed in TV & Film?
Want to get your tracks placed in major TV shows, movies, or video games?
There are a few common things music supervisors look for in the songs they license.
There are also a few common mistakes that can turn …
Google showing return grace period within some product search results
Google is now displaying the number of days you can return a specific product at a merchant directly in the search results snippet. Google shows a short section right under the main snippet for some search results that says “30-day …
How To Go Live On TikTok: A Step By Step Guide
Make the most out of your TikTok account with its recent new feature: TikTok LIVE! Host your first one with confidence with this comprehensive guide.
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Google will automatically switch some advertisers’ attribution models
Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution.
Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 4 to …
Is SEO Dead? A Fresh Look At The Age-Old Search Industry Question via @sejournal, @lorenbaker
It’s time to dispel the rumors. SEO is alive and kicking and just as important as it ever was – if not more so.
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Google Hotel Listings New Featured In Section
Google Hotel results show a wealth of information about a hotel listing but what I think may be new is a section called “Featured In.” This section shows you articles that mention the hotel, so you can read third-party reviews …
Google Search Displays Return Period In Search Results Snippets
Over the past couple of weeks, Google has been displaying a new snippet line for some e-commerce sites that show the return period policy for that product. So under the main search result snippet, Google will show “x-days returns.”…
Google Maps May Remove Selfies, Blurry Or Poor Quality Images
Google Maps has updated its photos and videos criteria for the Google Maps user-contributed content policy. Google added selfie photos, excessively dark or blurry images, significantly rotated compositions, and the use of filters that dramatically alter the representation of the …
Google Ads Automatically Will Switch Some Conversion Actions To Data Driven Attribution
Google is emailing some Google Ads advertisers that they will automatically move some of their conversion actions to data-driven attribution. Google announced data-driven attribution back in September 2021 when it first said it will be moving away from last-click.…
10 DuckDuckGo Facts For Digital Marketers & SEO Pros via @sejournal, @IngridPAdames
The privacy-focused search engine can help you take your digital marketing strategy to the next level. Discover 10 facts and uncover its potential use.
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Google: There Is No Objective Way To Count Links
Google’s John Mueller reiterated something he said before, he said on Twitter “there is no objective way to count links.” He said this in 2019 when he said “counting links on the web correctly is technically impossible, and everyone just …