Creators on TikTok are becoming increasingly unhappy about how much they’re being paid from the platforms Creator fund.  A pattern of unhappy creators. There have been several creators that have criticized TikTok for low payouts since the platform pledged to pay out a total of $1 billion over a three-year period. In reality, creators like Hank Green claim they’re paid between $0.02 – $0.03 per one thousand video views. To put that intp perspective, YouTube creators claim that they are paid roughly $1 per every one thousand views.  In 2021 Kevin Yatsushiro created a video on TikTok that went viral […]

Gutenberg 13.7 offers more design options and improvements to the user interface that should make the editing experience feel more natural The post WordPress Releases Gutenberg 13.7 – Focused on Workflow and Better UI appeared first on Search Engine Journal.

Google has begun to roll out automatic updates converting Smart Shopping campaigns into Performance Max.  The details. For most advertisers, the updates will finish in September. Google will send a notification about 2-3 weeks before the updates take effect and provide a specific date when your campaigns will be converted. But some Smart Shopping campaigns using features like vehicle ads will be completed in early 2023.  Learning and history concerns. Google says when your campaigns are self-upgraded using the tool or automatically upgraded, learnings from your previous Smart Shopping campaigns carry over to your new Performance Max campaigns to maintain […]

The creation of LinkedIn Business Manager was announced in June and finally rolled out yesterday for public beta. How it works. The new business manager dashboard allows advertisers who manage multiple ad accounts to grant access to ad accounts and pages, create and edit campaigns, manage pages, and create reports. Matched Audiences. Matched audiences allow you to retarget your website visitors, and upload lists of accounts or emails to target within LinkedIn. Through the new Business Manager, you can share those matched audiences across all accounts.  Start using LinkedIn Business Manager. You can create a Business Manager account here. When […]

Google seems to have restored the people also ask search feature to normal levels of saturation. Earlier this month, Google reduced the number of times a people also ask box would show up in Google Search by about 30 percentage points. As of this morning, the people also ask search box is now showing up again for about 60% of desktop queries. What is people also ask. People also ask is a search feature in Google that shows other queries or questions people enter into Google Search. Those questions can be expanded to show more questions and answers to those questions. […]

How Google presents your content through the SERPs matters, whether it be images, videos, or rich results. Here’s how to utilize “freshness” for users. The post How Freshness Works (And How To Get It To Work For You) appeared first on Search Engine Journal.

Google My Business has added a new feature to automate responses to customer messages through Google Search and Google Maps. It is a frequently asked question section where you enter the FAQs, and Google can respond with answers when the customer’s question match.

Google is testing a new label to notate that the reviews aren’t verified in Google Search and Google Map. The label is above the reviews in the local business listing and it says “reviews aren’t verified.”

Ten days ago, we reported that the people also ask feature dropped down 30 percentage points in terms of how often the feature is shown in Google Search. Well, now it seems to be back in full force, according to RankRanger and Semrush.

The Google countdown timer and stopwatch feature seem to have stopped working. It seemed the Google stopwatch stopped ticking on July 19th. This feature first came up in Google about a decade ago.

Make sure your on-site search helps convert site visitors into customers with these SEO best practices. The post On-Site Search Best Practices For SEO & User Experience appeared first on Search Engine Journal.

Google Search’s local pack has for a long time let you filter the local results by hours of operation. But I am not sure when Google added by the day of the week. I am not sure if this is new but I don’t think I’ve seen it before.

Stay ahead of the competition this 2022 by keeping an eye out for these trendy new social media platforms. The post 10 New Social Media Platforms & Apps To Have On Your Radar appeared first on Search Engine Journal.

PPC advertising has always been about delivering the right message to the right person at the right time. Even today. But how do you ensure that you are targeting the best people and that the messaging is outstanding? Audience definition and development should be at the core of every PPC strategy All of your tactics, including account structure, keywords, bidding, and everything else, should support your audience framework.  Consumers are overwhelmed with a barrage of advertising. Americans see thousands of ads per day. Brands are constantly clamoring for more attention. At some point, all of this becomes noise to overwhelmed […]

When an economic downturn strikes, what’s the first thing you do?  Eliminate wasteful spending.  As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did.   However, this doesn’t change the fact that we all have a target on our backs, no matter our talent or seniority. And now that we’ve officially entered a bear market, uncertainties will only continue to grow. Regardless of your budget or headcount, it’s essential […]

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. The post Google Makes It Easy To Create Video Ads appeared first on Search Engine Journal.